UK Life Insurance

UK Life Insurance Built for Long-Term Value

Assura Protect is a UK life insurance provider focused on delivering protection that remains relevant over time.

We design life insurance in the UK for people who want more than a basic payout. Our approach is centred on long-term value, disciplined risk management and protection that reflects how lives, families and health needs change.

A Smarter Approach to Life Insurance in the UK

Much of the UK life insurance market continues to rely on rigid products and short-term thinking. Assura Protect takes a more considered view.

Our life insurance is designed by experienced professionals across underwriting, actuarial pricing, risk management and insurance technology. This allows us to offer cover that is responsibly priced, sustainable and built to last.

Dividend Life, our flagship product, includes:

• Up to 200% multi-claim critical illness cover

• 200% dual life cover for couples and families

• Membership benefits that add ongoing value

• Competitive life insurance premiums in the UK, without reducing core protection

Efficient, Direct-to-Consumer Life Insurance

Assura Protect provides life insurance directly to UK customers, removing unnecessary layers and complexity.

Our integrated digital platform supports direct underwriting, secure digital policy access, automated claims tracking and responsive customer service. This improves speed, transparency and consistency, while enabling more efficient pricing and higher service standards.

A Dependable Choice for Life Insurance in the UK

Assura Protect was founded by professionals with deep experience across the UK life insurance sector. We focus on building sustainable products that work commercially while delivering fair, long-term value to policyholders.

For added peace of mind, Dividend Life from Assura Protect is protected by the Financial Services Compensation Scheme (FSCS), providing 100% protection for approved benefit claims should an issuing insurer fail.

If you’re comparing life insurance in the UK, Assura Protect offers a modern, disciplined alternative built for longevity, efficiency and trust.